Senior Director of Product Marketing, Observability

<div class="content-intro"><p>Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.</p></div><h3><strong>What is The Role</strong></h3> <div class="p" data-block="true" data-editor="9hnel" data-offset-key="8hmpb-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8hmpb-0-0"><span data-offset-key="8hmpb-0-0"><span data-text="true">We are looking for an </span></span><span id="popover-trigger-:r1g:" class="chakra-text css-1j6t0d7"><span data-offset-key="8hmpb-1-0"><span data-text="true">outstanding</span></span></span><span data-offset-key="8hmpb-2-0"><span data-text="true"> leader to helm our Observability Product Marketing team. In this role, you will be a trusted partner to the company and product </span></span><span id="popover-trigger-:r1i:" class="chakra-text css-1j6t0d7"><span data-offset-key="8hmpb-3-0"><span data-text="true">leadership</span></span></span><span data-offset-key="8hmpb-4-0"><span data-text="true">, working closely on defining the marketing, messaging, and go-to-market strategy for Elastic Observability SREs and decision makers. To be successful you will have a history of leading teams to achieve </span></span><span id="popover-trigger-:r1k:" class="chakra-text css-1j6t0d7"><span data-offset-key="8hmpb-5-0"><span data-text="true">outstanding</span></span></span><span data-offset-key="8hmpb-6-0"><span data-text="true"> results. You should have deep technical </span></span><span id="popover-trigger-:r1m:" class="chakra-text css-8zk7oi"><span data-offset-key="8hmpb-7-0"><span data-text="true">understanding</span></span></span><span data-offset-key="8hmpb-8-0"><span data-text="true"> of Observability solutions (being a former practitioner is a plus) with a nuanced </span></span><span id="popover-trigger-:r1o:" class="chakra-text css-8zk7oi"><span data-offset-key="8hmpb-9-0"><span data-text="true">understanding</span></span></span><span data-offset-key="8hmpb-10-0"><span data-text="true"> of the Observability market technologies and competitive dynamics. Additionally, you should be adept at the creative aspects of positioning technology through messaging and narratives that are compelling, authentic, and differentiated!</span></span></div> </div> <div class="p" data-block="true" data-editor="9hnel" data-offset-key="8seih-0-0"> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="8seih-0-0"><span data-offset-key="8seih-0-0"><span data-text="true">What You Will Be Doing</span></span></h3> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="16qep-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="16qep-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="16qep-0-0"><span data-offset-key="16qep-0-0"><span data-text="true">Provides thought leadership around market trends and competing solutions</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="7cg6r-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="7cg6r-0-0"><span data-offset-key="7cg6r-0-0"><span data-text="true">Brings </span></span><span id="popover-trigger-:r1q:" class="chakra-text css-1j6t0d7"><span data-offset-key="7cg6r-1-0"><span data-text="true">excellent</span></span></span> <span id="popover-trigger-:r1s:" class="chakra-text css-1j6t0d7"><span data-offset-key="7cg6r-3-0"><span data-text="true">leadership</span></span></span><span data-offset-key="7cg6r-4-0"><span data-text="true"> and teamship to the company, interfaces </span></span><span id="popover-trigger-:r1u:" class="chakra-text css-1j6t0d7"><span data-offset-key="7cg6r-5-0"><span data-text="true">effectively</span></span></span><span data-offset-key="7cg6r-6-0"><span data-text="true"> with Leadership, Product, Sales and Marketing</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="9fkoe-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9fkoe-0-0"><span data-offset-key="9fkoe-0-0"><span data-text="true">Leads a growing Observability PMM team, including hiring and development of talent</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="cq7vg-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="cq7vg-0-0"><span data-offset-key="cq7vg-0-0"><span data-text="true">Set the Observability marketing strategy — including messaging, technical content, priorities, field enablement, and GTM</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="2cl7a-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="2cl7a-0-0"><span data-offset-key="2cl7a-0-0"><span data-text="true">Clearly articulates Elastic’s position and differentiation vs similar offerings. Be the expert on competitive capabilities.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="1q0u9-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="1q0u9-0-0"><span data-offset-key="1q0u9-0-0"><span data-text="true">Create, curate and present compelling content for consumption on the web, press releases, executive briefings, blogs and sales enablement</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="9dqb2-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9dqb2-0-0"><span data-offset-key="9dqb2-0-0"><span data-text="true">Is the expert on target personas and segments, how customers buy and users adopt our products, and the value they derive from them</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="d10dc-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="d10dc-0-0"><span data-offset-key="d10dc-0-0"><span data-text="true">Represent the company at various speaking engagements, conferences and press interviews</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="f7an7-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f7an7-0-0"><span data-offset-key="f7an7-0-0"><span data-text="true">Act as a technical product marketing lead for Elastic Observability</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="fd9ph-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="fd9ph-0-0"><span data-offset-key="fd9ph-0-0"><span data-text="true">Serve as an internal authority on the developer and SRE personas</span></span></div> </li> </ul> <div class="p" data-block="true" data-editor="9hnel" data-offset-key="4dcdv-0-0"> <h3 class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="4dcdv-0-0"><span data-offset-key="4dcdv-0-0"><span data-text="true">What You Will Bring</span></span></h3> </div> <div class="p" data-block="true" data-editor="9hnel" data-offset-key="blhqh-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="blhqh-0-0"><span data-offset-key="blhqh-0-0"><span data-text="true">Being successful will require you to bring Observability domain expertise. </span></span><span id="popover-trigger-:r20:" class="chakra-text css-1h4n5cs"><span data-offset-key="blhqh-1-0"><span data-text="true">Familiarity</span></span></span><span data-offset-key="blhqh-2-0"><span data-text="true"> with Elastic products is a plus. We would love to hear from you, if you have:</span></span></div> </div> <ul class="public-DraftStyleDefault-ul" data-offset-key="afvu5-0-0"> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="afvu5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="afvu5-0-0"><span data-offset-key="afvu5-0-0"><span data-text="true">Well </span></span><span id="popover-trigger-:r22:" class="chakra-text css-1j6t0d7"><span data-offset-key="afvu5-1-0"><span data-text="true">respected</span></span></span><span data-offset-key="afvu5-2-0"><span data-text="true"> leader who has built, scaled, and lead global teams of 5 - 10 people</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="899ls-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="899ls-0-0"><span data-offset-key="899ls-0-0"><span data-text="true">Several years experience creating outbound messaging and content that resonates with a technical SRE audience </span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="f1a5l-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="f1a5l-0-0"><span data-offset-key="f1a5l-0-0"><span data-text="true">Creative </span></span><span id="popover-trigger-:r24:" class="chakra-text css-1j6t0d7"><span data-offset-key="f1a5l-1-0"><span data-text="true">energy</span></span></span><span data-offset-key="f1a5l-2-0"><span data-text="true">, </span></span><span id="popover-trigger-:r26:" class="chakra-text css-1j6t0d7"><span data-offset-key="f1a5l-3-0"><span data-text="true">courage</span></span></span><span data-offset-key="f1a5l-4-0"><span data-text="true"> to throw out the playbook, and out of the box thinking</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="9g9i5-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9g9i5-0-0"><span id="popover-trigger-:r28:" class="chakra-text css-1j6t0d7"><span data-offset-key="9g9i5-0-0"><span data-text="true">Excellent</span></span></span><span data-offset-key="9g9i5-1-0"><span data-text="true"> written and verbal communication and presentation skills.</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="b4aai-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="b4aai-0-0"><span data-offset-key="b4aai-0-0"><span data-text="true">Technical depth with respect to our products, solutions and industries we play in and capable of learning quickly. Ability to be hands-on with the product (former practitioner a plus).</span></span></div> </li> <li class="public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR" data-block="true" data-editor="9hnel" data-offset-key="9496q-0-0"> <div class="public-DraftStyleDefault-block public-DraftStyleDefault-ltr" data-offset-key="9496q-0-0"><span data-offset-key="9496q-0-0"><span data-text="true">Comfortable working in a cross-functional role with a highly distributed team</span></span></div> </li> </ul><div class="content-conclusion"><h2><strong>Additional Information - We Take Care of Our People</strong></h2> <p>As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.</p> <p>We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.</p> <ul> <li>Competitive pay based on the work you do here and not your previous salary</li> <li>Health coverage for you and your family in many locations</li> <li>Ability to craft your calendar with flexible locations and schedules for many roles</li> <li>Generous number of vacation days each year</li> <li>Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service</li> <li>Up to 40 hours each year to use toward volunteer projects you love</li> <li>Embracing parenthood with minimum of 16 weeks of parental leave</li> </ul> <p>Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.</p> <p>We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email <a href="mailto:candidate_accessibility@elastic.co" target="_blank">candidate_accessibility@elastic.co</a><span class="gmail_default">.</span>&nbsp;We will reply to your request within 24 business hours of submission.</p> <p><span style="color: #000000;">Applicants have rights under Federal Employment Laws, view posters linked below:</span> <a href="https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf" target="_blank">Family and Medical Leave Act (FMLA)</a> <span style="color: #000000;">Poster;</span><span style="color: #000000;">&nbsp;<a href="https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf" target="_blank">Pay Transparency Nondiscrimination Provision</a> Poster; </span><a href="https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/eppabw.pdf" target="_blank">Employee Polygraph Protection Act (EPPA)</a> <span style="color: #000000;">Poster and <a href="https://www.dol.gov/sites/dolgov/files/OFCCP/regs/compliance/posters/pdf/22-088_EEOC_KnowYourRights.pdf" target="_blank">Know Your Rights</a> (Poster)</span></p> <p><span style="color: #000000;">Elasticsearch develops and distributes technology and information that is subject to U.S. and other countries’ export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Syria, or Russia, including the Ukrainian territories annexed by Russia (The Crimea region of Ukraine, The Donetsk People's Republic (DNR), The Luhansk People's Republic (LNR), Kherson or Zaporizhzhia). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.</span></p> <p>Please see&nbsp;<a href="https://www.elastic.co/legal/applicant-privacy-statement" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.elastic.co/legal/applicant-privacy-statement&amp;source=gmail&amp;ust=1611068262479000&amp;usg=AFQjCNG3orAPk5sJIr9WVm0ZDxYw82c5DA">here</a>&nbsp;for our Privacy Statement.</p></div>