Principal Product Designer, Investing

About the role

Wealthfront is looking for a Principal Product Designer to help drive design for our Investing products, reporting to the Design Director for Self-Directed Investing. Building great financial products requires digging diligently into the details to address complex problems with elegant solutions. We’re seeking a designer who cares deeply about all aspects of a great product experience, from strategy to pattern to pixel. 

Wealthfront pioneered automated investing by offering broad access to sophisticated investing strategies at a fraction of the cost of traditional financial advisers. Our mission is to build a financial system that favors people over institutions. On this team, you would be a key part of expanding the ways we help our clients build long-term wealth through saving and investing. 

Success in this role requires strong collaboration skills, the ability to think in scalable systems/platforms, and a high bar for craft & execution. A passion for investing or experience building consumer financial technology products is highly desirable. 

Growing and managing your wealth is fundamental to being able to build the life you want with the people who matter most. This is a unique opportunity to be at the center of charting the next generation of technology innovation in investing products. If this gets you excited, we want to hear from you!

Design at Wealthfront

Designers at Wealthfront transform complex financial technology into simple and delightful experiences. Our commitment to our clients and high bar for craft set us apart from traditional financial institutions, fostering trust with our clients and empowering them to build lasting wealth on their own terms.

We pride ourselves on our meticulous attention to detail, consistently striving for excellence in all areas of our craft. We place just as much emphasis on the words we use to communicate with our clients as we do the interactive elements of our experiences. This shows up in our team structure–we have nearly a 1:1 ratio of content designers to product designers. We understand how design plays an important role in the success of our business and we are active participants in various leadership forums.

Collaboration is at the core of our approach. We work closely with our counterparts in engineering, product management, research, data science, legal, and compliance to define opportunities and explore solutions. We are equal partners in making strategic decisions and defining impactful roadmaps. We embrace a culture of continuous learning, prioritizing the magnitude of our successes over the percentage of times we are successful.

Most importantly, we love what we do! We are passionate about our mission, the financial technology space, and our clients. We take pride in our culture with a high bar, and a low ego.

Learn more about our design team at wealthfront.com/design

We’re a remote friendly team and open to candidates in the US.

Key responsibilities

Create structure and drive outcomes for high-ambiguity, high-complexity work, including organizing and driving design sprints, upleveling strategy and craft, designing and delivering world-class designs

Become the go-to designer for investing and ecosystem-wide initiatives, with an in-depth understanding of current and future endeavors

Use design to accelerate strategic decision-making by harnessing skills such as rapid prototyping and broad design exploration

Help innovate and scale as a company by partnering with leaders across Wealthfront. Identify and pursue impactful ideas on everything from what we build to how we work, such that we are able to learn as quickly and efficiently as possible

Uphold culture and team health by leading design-team wide initiatives, bolstering an inclusive environment, defining new patterns and processes to mature the design team

Ensure positive and productive collaboration by partnering with pm, eng, research, data science, legal, compliance, and other designers to identify, prioritize, and ship high-impact opportunities across Investing products and Wealthfront

About You

10+ years of product design experience in a consumer software company

Willing to get into the details to drive high-quality decision-making. You’re first and foremost an exceptional product thinker who takes a deep interest in understanding the business. 

Ability to communicate abstract design concepts visually and verbally in a clear and engaging manner to senior leaders and executives.

A self-starter with the ability to manage multiple projects across teams and navigate ambiguity. 

You have a proven track record setting a vision for great customer experiences, inspiring others to get behind a vision, translating a vision into roadmap, and ensuring your team ships high quality experiences to bring the team’s vision to customers

You effectively use tools such as user experience methods, innovation, ideation, storytelling, prototyping, design frameworks, concept visualization, problem-framing skills and design principles.

Utilizes excellent communication, facilitation, and interpersonal skills to build positive relationships across teams/groups/functions to deliver great results and consistently "raise the bar". Models a respectful, inclusive culture where debate is welcomed.

Bonus: experience building modern fintech products

Mindset that excels at Wealthfront

Someone who embraces complexity, loves engaging in intellectually rigorous discussions, and critically evaluates trade-offs from a customer and business perspective

Someone who transforms ambiguity into clarity and navigates the organization to drive alignment

Someone who consistently thinks about the company and team first and has the resilience to work through tough situations, steps up and leads the team

Someone who goes above and beyond to make others around them successful

Someone who is enterprising and demonstrates high agency. You don’t wait for change—you come to the table with proposals on how to improve

Someone who deeply cares about learning and growing with the company

Estimated annual salary: ~$280,000 plus generous equity and a discretionary bonus.

Benefits include medical, vision, dental, 401K matching, Employee Stock Purchase Plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

 

About Wealthfront

Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.

We started with the ambition to transform the investment advisory industry when we pioneered automated investing in 2011. By automating strategies typically reserved for the wealthy, we unlocked access to high quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients save, spend, invest, and borrow for all of their goals, including: 

•A Cash Account that, through our program banks, offers one of the highest annual percentage yields on uninvested cash in the industry, while providing instant and secure access to your money with no account fees and a full suite of checking features.

• Multiple automated investing portfolios managed for you and tailored for long-term wealth building across various financial needs, including general investing, retirement, family wealth management, and more. Our taxable investing accounts are designed to unlock tax savings through sophisticated strategies like fixed income, tax-loss harvesting, and direct indexing—which we offer at industry-leading low costs and accessible minimums.

• A zero-commission Brokerage Account with 8000+ stocks and ETFs that’s designed to give DIY investors an incredibly easy way to get started investing. Plus, with our Cash Account, they can earn a high yield (from program banks) until the minute they’re ready to invest.  

• A digital-first mortgage experience designed to reduce costs, remove unnecessary friction, and aim to offer rates consistently below the national average.

Our award-winning products have attracted over 1.5 million funded clients who trust us with more than $100 billion of their hard earned savings on our platform—and we're far from done. If you’re inspired to help us reshape the financial industry as we create our next chapter, let’s talk!

For more information please visit www.wealthfront.com.We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Please review our candidate privacy notice. 

 

Disclosures: 

The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC ("Wealthfront Brokerage"), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. References to the APY for the Cash Account are to the APY paid by insured depository institutions that participate in our Cash Sweep Program (the "Program Banks”). Wealthfront Brokerage sweeps cash balances to Program Banks, where it earns the variable APY. Wealthfront Brokerage partners with Green Dot Bank, Member FDIC, to offer certain checking features for the Cash Account. Wealthfront Brokerage also has a relationship with UMB Bank, National Association, Member FDIC, which may allow certain Cash Accounts to opt into a limited-purpose account number and UMB Bank routing and transit number which enables checking features like bill pay, direct deposits and more. Wealthfront Brokerage and Wealthfront Advisers are not affiliated with Green Dot Bank or UMB Bank. Fees and Eligibility requirements may apply to certain checking features, please see the Deposit Account Agreement for details.

All investing involves risk, including the possible loss of principal. Tax-Loss Harvesting benefits vary depending on the client's entire tax and investment profile. Wealthfront doesn’t provide tax advice. The Brokerage Account is a self-directed brokerage account offered by Wealthfront Brokerage LLC, Member of FINRA/SIPC. Clients are responsible for evaluating their investment opportunities and risks and making investment decisions. Investment management and advisory services–which are not FDIC insured–are provided by Wealthfront Advisers LLC (“Wealthfront Advisers”), an SEC-registered investment adviser. 

By “award-winning products”, please refer to wealthfront.com for more information. References to “Total Platform Assets” and “Funded Clients” include clients with assets in products offered by both Wealthfront Advisers and Wealthfront Brokerage. These figures are as of August 31, 2026. Wealthfront Advisers and Wealthfront Brokerage are wholly owned subsidiaries of Wealthfront Corporation.